Posts Tagged ‘sell’

The Show Experience

December 6, 2009

My First Show!Friday was my first craft show experience. My brother’s girlfriend Jen got me in last minute (with 4 days notice) to a craft show held in her office building for employees.

As you might be able to tell from my absence, I was frantic and busy for the last few days to prepare for the show. I didn’t want to look like the first timer I was so in addition to bulking up my stock, I put a lot of effort into my display. I think it turned out alright and I’m proud of how thrifty I was in pulling it off.

My banner was made from a sale-item pack of scrap booking sheets that I cut into pendants and linked with black duck tape. (So easy!) I wish I had known the size of my table because it was much much too big for it and I ended up cutting it into two pieces and awkwardly draping “megnificent” to fit it on the table.

I designed all of my signage and put them into plastic stands I got on the cheap for $1 each.

The table cloth was just a black disposable plastic one from the party store but it worked well in hiding all of the black duct tape used to hang the banner.

My First Show!I really wanted to make sure I had different levels on the table so I picked up black crates at the dollar tree (the dollar store where things actually cost a dollar). The crates held my coloring books which to my delight sold quite well. My niece colored a sample of her book and that helped me show people what a great gift it makes. There were a lot of people requesting business cards as well so I was glad I took the time to make more before the show.

My First Show!My camera wristlets got some height on the other side of the table by using $6 locker shelves that are available at Staples. They were bright pink, stackable, and folded flat to fit in my wheely bag. Very convenient! I made lots of extra bags and i sold a few, but unfortunately I was positioned in the room with all of the designer bag knock offs which is hard to compete with. It was surprising how much of the craft show was not actual craft. Although I am happy with the result of the day, I felt like I might do better in a sale with a more craft oriented customer base. I think a lot of the people coming down from their offices to shop around were not the type to be buying hand made.

My First Show!People really loved the swag t-shirt necklaces. Its not something I’ve sold before but I wanted a third and different item on my table and these were something I could make quickly for the show. I wore one to the show and ended up selling it off my neck. I replaced it with another table and sold that one too…the trend continued for the rest of the day! I sold plenty of these and was glad I added them to the table. I have quite a few left over so I think I’ll be adding them to the store shortly if they aren’t given as gifts.

Another fun display item I made for the show you can see in this photo. While the entire table had a black plastic table cloth, I tried to make it look less cheap by adding a piece of cotton that I had stamped with my hand-carved logo stamp that I made in my blog tutorial. The piece was stamped mostly in black but with a rainbow colored stamp scattered at random. I really enjoyed printing on fabric like this and I’ll be trying it again soon for sure.

All in all, I really enjoyed the experience. I’d call it a success! I’d love to try another show and I’m going to look into finding what’s going on in the Rochester area. If you know of any upcoming shows let me know!

Keep an eye out this week for another How-To from me. I really tried hard to keep costs down on the show but had trouble finding inexpensive paper bags to stamp with my logo for the show. I ended up buying a $5 roll of shipping paper and machine sewing it into bags with bright thread and stamping it with a rainbow logo. They turned out really pretty with tissue paper stuffing for the show. Customers thought they were beautiful! For just $5 I was able to get 70 bags of different sizes. Compare that to 13 bags for $6! I’ll be sharing this tutorial this week…complete with pictures as always!

Advertisements